New Standards

Finland

The exhibition "New Standards" examines the impact of Finnish prefabricated houses produced during and after WWII on architecture, economy, culture, and everyday life. It focuses on Puutalo Oy, an industrial enterprise that exported nearly 9 million square meters of buildings to over 30 countries from 1940-1956, setting a new standard for housing worldwide. The exhibition showcases the extensive architectural production and its contribution to Finland's international reputation in design and mass production. The curators carefully selected designs, photographs, and advertising to illustrate the period's ambitions and architectural legacy.

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